Relationships are key

The annual major giving survey (Giving in 2011) from the DINI Partners is now available.  One of their key observations is “In 2011 relationships will be supreme…spend face-to-face time cultivating old and new donor relationships. Relationships, interests and attitudes change over time, so do not assume that yesterday’s good relationship will be tomorrow’s unless you are spending valued face-to-face personal time with your donors.”

Good advice in any year.

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