David Lamb, Senior Solutions Consultant at Target Analytics and regular speaker at CPRA symposia, has a post on Blackbaud’s ProspcetResearch blog all about bad data.
Here’s a snippet: “One of the first lessons you learn as a prospect researcher is that every data source contains false information. There is no conspiracy of misinformation here. It is simply the case that business directories, real estate databases, donation lists, and other sources used by prospect researchers are created and maintained by human beings using computers. And as the old saying goes, “To err is human. To really foul things up requires a computer.””